Think Epic

Fulcrum identified a massive unmet need in urban areas: the lack of affordable for sale housing that met the intrinsic need of home ownership.

Do Epic

Fulcrum decided to re-invent how condominiums are built as well as the purchase experience for buyers with the goal of making both scalable and replicable.

Act Epic

Fulcrum is a development company focused on the South East US and is already underway on its first major project in Charlotte, NC.

The Fulcrum Experience

Fulcrum has streamlined and simplified the process of buying with The Fulcrum Experience. Contact us to learn how.


Get to know and like us


Learn about Fulcrum's Communities


Choose your urban home


We help get your financing pre-approved


We tie the knot AKA "execute contracts"


We prep you for your move in


Move into your home


Start enjoying your investment

Executive Team

Shawn McAllister: Experienced & Innovation

Leveraging 23 years of business ownership and management experience growing companies structurally from the ground up, systemizing them to achieve their financial objectives, and developing individuals and teams that execute. Generated personal principal revenues in excess of $60M. Managed hundreds of employees, thousands of sub-contractors and vendors. Total project values in excess of $300M. Industry-specific experience and expertise. Product Development – Consumer-focused product offerings, targeted marketing, and manufacturing/production best practices. Construction-design. Business finance. Project management and leadership philosophy - "Run it like a business" with a focus on profit, performance, and enduring value.

Denise Abood: Business & Financial Leadership

Leveraging 36 years of financial, operational and strategic experience to drive success in a multitude of environments ranging from large corporations to small businesses. Held real estate and facilities oversight role for a $4 billion organization. Former member of an 11-person executive team which took a financial services company public. Previous chief financial officer roles, managing strategy, finance, accounting, technology, compliance, legal and human capital. Led a small mortgage company. Former senior investment manager for an insurance company. Current owner of several small businesses.

Key Players • Sales Team

Debbie Buck

Leveraging 25 plus years of industry expertise, Debbie has gained extensive experience in almost all facets of residential real estate from new construction sales, residential resale, land sales, relocations, short sales, foreclosures, real estate investing and property management. Broker in charge Senior top producing broker. Has been recognized by industry authorities as one of Charlotte’s top real estate professionals.

Carmelita Layog

Closed over $40 million in the Charlotte residential real estate market. Well versed in new construction projects by guiding clients from contract to close over the past thirteen years. Top producing broker for the last 7 years at one of Charlotte's premier boutique firms specializing in condo and townhomes. Expert in the Charlotte residential infill market. Equally enjoys working with clients that range from new home buyer to move up buyer to investor.

The Fulcrum Difference


Scalable & Replicable Design & Construction Process


Subterranean Parking


Risk Mitigation via Insurance Instruments


Innovative Pre-Cast Concrete Structure


Direct alignment with our target audiences' intrinsic needs and our product development and pricing


A PO model that is resilient to economic fluctuation - minimum of 50% pre-sales


A controlled offsite environment ensures construction and manufacturing best practices


Convertible Assets to Drive the Value of "Full Exit"


Significantly simplified the buying process to make it easier and less 'stressful' for buyers